Most of you would have heard the saying “Recommendation is the best form of advertising” and how true is this.
Look at it from a customers perspective, you want a new patio or need some plastering done, but have not a clue who to turn to. Whats the first thing you would do, ask someone to point you in the right direction or flick through your local directory and deal with a complete stranger?
Now, you may very well be the best plasterer about town or be able to lay slabs like no other but this is only a small piece of the puzzle required to get people talking. You need to make an impression and maintain that impression throughout the whole relationship you have with your customers. The moment you let slip of this the only impression you are selling is a bad one and people will stop talking about you, or should I say, stop selling you, or even worse, talk about you in the negative form.
By having people sell your service or business for you, you not only save money by not having to produce hefty great adverts week in and week out to keep your presence along side the other not so smart tradesmen, but it will give yourself the flexibility to raise your prices as you are in demand. People would rather pay a premium and wait a little longer for your service than use a stranger who gives them little indication to their professionalism other than a big bright advert.