Our privacy policy

The what, how, and why of the personally identifying information we collect when you use YourTradebase software and services.

We take your privacy seriously and only use your personal information to provide you with a better product and service.

Your rights are protected under the Data Protection Act 2018 (DPA) and the General Data Protection Regulation (GDPR).

Please do get in touch if you'd like to discuss your privacy with us.



This privacy policy aims to give you information on how YourTradebase collects and processes your personal data through your use of this website, including any data you may provide through this website when you subscribe to our service.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


Who we are

As used in this Privacy Policy, "YourTradebase", "our" "us" and "we" refers to YourTradebase, which is a trading name of Forty Two Ltd.

Our data protection officer is Adam Austin.

If you have any questions about this privacy policy or our privacy practices, please contact our data protection officer in the following ways:

Full name of legal entity: Forty Two Ltd

Email address: privacy@yourtradebase.com

Postal address: Unit 17P Solent House, Lansbury Business Estate, 102 Lower Guildford Road, Woking, Surrey GU21 2EP United Kingdom

We hope that you will not need to but you do have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We're registered with the Information Commissioner (Our registration number is ZA024139).


Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We only collect the data that you provide to us, or that's gathered from your use of our service.


What data we collect when you use our software and services

We collect the following data from you: name, contact details, basic payment information (e.g. your credit/debit card details and billing address), IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on), the geographical location from which you accessed our website (based on your IP address), company name and VAT number (if applicable).

We also collect profile data which includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses and marketing and communications data which includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


How we collect your personal data

We use different methods to collect data from and about you including through:

We use your information to provide our service, for administrative and business purposes, to improve our business, products and website, to fulfil our contractual obligations, to advertise our goods and services, to analyse your use of our website, and in connection with our legal rights and obligations.



Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.



We will provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us. We may use your identity, contact, technical, usage and profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you.

We may contact you from time to time to let you know about our services, which may include sending you newsletters and news on events that you may be interested in.

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

Third-party marketing. We never sell information to any third parties.

Opting out. You can ask us to stop sending you marketing messages at any time by logging into your account on our website and checking or unchecking relevant boxes to adjust your marketing preferences; by following the opt-out links on any marketing message that we send to you; or by contacting us at any time.



You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.


Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you would like to get an explanation about how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Disclosing your personal data

We may share your personal data with the third parties set out below

Where we work with third party services, we always ensure their privacy policies are robust and designed to keep your data safe and secure. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


International transfers

Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.


How long will you use my personal data for?

Data is kept for as long as you remain a user of our service, in order for us to provide you with that service.

We don't store your data after you cancel your service with us, and we don't usually keep backups of your data for more than 60 days.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data – see Your privacy rights below.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


Your privacy rights

You have various rights to your data under GDPR:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

You can exercise these rights by either cancelling your account (at which point we erase your data), or by contacting us directly at privacy@yourtradebase.com.


How we keep your data safe

We make sure that all the information we hold on you is as safe as possible. In addition, we have strict security procedures covering the storage and disclosure of your information in order to prevent unauthorised access and to comply with the DPA.

This means that sometimes we may ask you for proof of identity before disclosing any personal information to you.

We don't store your full credit card details within YourTradebase.

We also ensure that access to YourTradebase data is restricted, and all data is encrypted with the latest security measures.

We have a procedure to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Updating our Privacy Policy

Should we choose to change our Privacy Policy for any reason, the changes will be posted here, so that you are always kept informed of how we collect and use your personal information.

This version was last updated on the 10th of March 2022. Historic versions can be obtained by contacting us.

Got any questions?

Please feel free to get in touch to discuss your privacy or this policy.

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