Top email templates #3:
sending testimonials.
Follow up quotes with glowing reviews and win a load more work.

We’re all for turning regular emails into time-saving templates and today we’re looking at one powerful, good-to-go message – sending testimonials. Let’s go win some work…

Writing the same emails all the time? Hang on. Turn them into templates and you’ll be firing off emails faster than the lads leave on a Friday. It’s a real game changer. It’s also a great chance to think about all those extra messages you could be sending to help win even more work. 

Like this one – the email that drops a whole load of glowing reviews about your work, right into a potential customer’s inbox, just after you’ve sent them a quote. It’s a really handy message you can get lined up ahead of time, then send out as a friendly follow-up. It shows people you’re serious about their project, you’ve got a strong reputation and you’re keen to work with them. 

Sending testimonials, reviews, comments or whatever you prefer to call them, is an extra step not all tradespeople take the time to make. But by having a templated email ready to go, you’ll be able to get it done quickly, with minimal effort, helping you stand out from the competition.

Getting it done

First things first, you’ve got to actually get those reviews. Sometimes customers will just email or write you a note to say how happy they’ve been, but they’re busy like you, so if you know they’re really happy with what you’ve done, just ask. Be honest and tell them some great feedback will help you win more work. If they love what you’ve done, they’ll probably be glad to help.

Secondly, keep your reviews organised. Once you’ve got a few, sort them by the type of job, so if you’re quoting for, say, a loft conversion, you can quickly dig out a handful of reviews from similar jobs. The more relevant the reviews are, the more confidence they’ll give your potential customer.

Thirdly, write a great email to go with them. Then you can paste the customer reviews below your message or attach a separate file. Pasting them is probably safer in terms of people being able (and willing!) to open different files – the easier you make it for them to read all those glowing comments, the more likely they are to do it, and to actually choose you. 

Lastly, pick your moment. Customers don’t want to be pestered, but they do want to know you’re a pro. If you send your testimonials the same day as your quote, they could feel a little rushed – and if it happens to be a busy day for them, there’s the risk both could get overlooked. 

Instead, it’s a good idea to wait a couple of days, so your testimonials act as a follow-up and a friendly reminder for them to get back in touch. 

So how might that email look?

Template name: Following up with customer testimonials

Hi [name]

Hope you’re well. I just wanted to follow up on the quote I sent you on [day] (reference [number]) by sharing a few comments from previous happy customers. 
I know it always helps to have a second opinion, so I hope they’re useful. You’ll find them attached to this email.
As ever, if you’ve got any questions, please just get in touch.

Thanks again, looking forward to hearing from you.
[Adam]

What next?

Want to copy our example email? Go for it. That’s what it’s there for. Just add the date, quote reference number and your name – and you’re good to go. 

You can save it as a simple Word file to copy and paste into your email, but to make things even easier we’ve also saved it in Settings > Email templates within YourTradebase, along with loads of other handy email templates and all the tools you need to write your own. 

Take a look – and go win yourself some new work.