Growth Method: Enhanced User Experience
316 million users
Initially Twitter had a retention problem. Users signed up but didn’t actively engage. By understanding the difference between active and non-active users, they discovered those following numerous accounts were more likely to engage. Twitter rebuilt the user experience making it easier to follow others and the impact was instant.
Growth Method: Leveraging Reddit
10 million users
Mint.com became the number one blog for personal finance quickly. The main goal was to build a content rich platform, interviewing young professionals who were usually neglected. They also made the most of community sharing services like Reddit. As of November 2013, Mint.com had more than 10 million users.
Growth Method: Content Creation
HubSpot invented the term ‘inbound marketing’, using this to grow their business. The founders focused on rich content like expert blog posts, webinars and tools. In 2011, they passed $29 million in revenue, an impressive 81% annual growth, and the following year increased to $53 million.
Growth Method: Leveraging Facebook
75 million users
Spotify was initially invitation only, creating exclusivity and interest. Then it allowed users to post what they were listening to on Facebook. Six years later, Spotify is valued at more than $10 billion, with more than 50 million users, of which 12.5 million pay for the service.